Projects

Amazon Music

Objectives

  • Enhance visibility and promote awareness about the podcasts offered on Amazon Music.

  • Facilitate engagement with prospective audiences by directing them via a personalized link to the podcasts.

  • Capture the engaging nature, variety, and a brief overview of three true crime podcasts.

Objectives

  • Demonstrate one of Editor X’s features.

  • Produce a video that brings value to Editor X’s target audience of web agencies and developers.

  • Create an example of short-form content creation that can be replicated on Wix’s social platforms as Editor X merges with Wix Studio.

InfoMed CME

Objectives

  • Increase awareness of CME credit deadlines.

  • Encourage physicians to complete CME courses ahead of schedule.

Results

  • The campaign was successfully launched nationwide.

  • A 20% surge in the participation of physicians who completed the courses.

  • Substantial expansion in the demographic of younger physicians completing the courses. This key insight translated into a preference for video content over traditional print campaigns.

Wix Studio

My Role

  • Contributed to the creative direction in collaboration with the Amazon Music team.

  • Strategized and executed the development of a visually compelling video aimed at enticing listeners to explore the podcasts.

  • Delivered presentations featuring multiple iterations of content to key client stakeholders.

My Role

  • Conducted extensive research on the prevailing pain points within the target audience, discerning key areas for emphasis.

  • Utilized comprehensive SEO analysis and investigated emerging trends to pinpoint AI as a subject likely to capture significant attention.

  • Conceived and executed the development of content showcasing the AI capabilities of Editor X.

My Role

  • Examined data across the organization to understand physician’s habits in regards to course completion.

  • Led the development of content strategy, provided creative direction for graphic designers, and coordinated the editorial calendar.

  • Maintained the consistency of tone and voice within the campaign to align with the established brand guidelines.

Results

  • The video was viewed over 13 million times on TikTok

  • Increased website traffic to Amazon Music, coupled with a discernible upswing in listenership across all three podcasts, as validated by link analytics.

  • The demonstrated impact on Amazon Music's metrics prompted a positive response, leading to the extension of the contract. The commitment to utilize the advertisement was extended for an additional six months.

Results

  • Established a repeatable structure for content creation and defined the creative production process.

  • A notable increase in traffic to the Editor X website after the launch of the video.

  • Wix requested the creation of several additional videos to be used as examples for future content creation.